Alan Bradnock - Principal, AFA



Alan Bradnock has over two decades of experience in the financial services industry. This kind of experience comes with a huge pool of industry specific knowledge which he combines with a genuine desire to help people get the best out of their life and situation.

Getting in touch

03 545 8928

021 227 5874

Alan founded Plus4 Insurance Solutions in 2008 and has more than two decades of experience in the financial services sector.

This has given him a thorough knowledge of the industry, which he combines with a genuine desire to help people get the best out of their life and situation.


Educated at Wellington College, Alan began his financial services career as an adviser and insurance agent with MLC in the Capital.
In 1994, he set out on his own went on to develop what became one of the largest and most successful sales teams in the country, Metro Financial Services (MFS). Four years later, Alan sold MFS and moved to Nelson where he decided to specialise in risk management. He subsequently put in place an independent research based system designed to select the top four products in each category, to help determine the best policies for his clients.
This approach led to Alan founding Plus4 Insurance Solutions with the vision of creating a national network of advisers sharing the same philosophy and methodology.
Today, Plus4 has more than 25 advisers working throughout New Zealand from Whangarei to Invercargill.
Alan works with a diverse range of clients including professional firms, farming interests, small business operators, and high net worth individuals. His focus is predominantly on business issues including key person insurance, revenue protection and buy/sell agreements.

Driving philosophy for clients

Alan believes an adviser should only recommend companies and products based on their ability to deliver the most significant benefits to you.
Clients need the best insurance available for their individual situation so that they have the necessary protection in the event of a worst-case scenario. Plus4’s independent research based system ensures the best outcome should you need to make a claim. End of story.


Alan and wife Janine have been married for over 20 years, and have two children. They have been actively involved coaching sport at their children’s schools and in their local community.
A keen golfer, Alan is on the board of the Nelson Golf Club and sponsors business house golf. His other interests include entertaining friends and family, barbeques, tramping and exploring the great outdoors.

Click here to read Alan’s Disclosure statement.

Plus4 Insurance Alan Bradnock

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