The Plus4 Difference

PlusFour is dedicated to the detail and when it comes to insurance products, detail is everything. We are not aligned to any company. We are not aligned with any product. We know this industry inside out, and our business is transforming the industry to benefit you.

“Choosing the best of the best for you”

Our brand promise “choosing the best of the best for you” combines the 4 key concepts that make Plus4 unique in the New Zealand insurance marketplace:

“Choosing”  We are not just order takers – we offer advice and solutions.

“The Best” We match the most suitable insurance product for our customers unique circumstances.

“Of The Best” Selected from our independent research, only the optimum products make it to the Plus4 short list and it is from this list that we select the best solution for our customers.

“For You” These two words are the most important part of our brand promise – what we select we do so with our customer’s unique circumstances in mind. Partnering with Plus4 gives our customers the best solution for their unique circumstances. There is no “one size fits all”.

At Plus4 we have identified 4 distinct brand pillars that provide our members with very strong unique selling points that stands us apart from our competitors and offers our customers a significant value proposition.

+ The Best for You: We select the best for you – by using independent research combined with the collective experience of Plus4 Advisers.

+ Advocacy: We are there for you – through the strength of Plus4 we are able to help achieve the best possible policy terms during the application process and deliver the most successful outcome at claim time.

+ Local but National: Locally owned – with the power of being a national organisation

+ Relationships: We are about developing trusted relationships that last. Providing ou with confidence, we are your personal insurance advisor who is with you to help throughout every stage of your life.

Most importantly – overarching and supporting all four of our brand attributes is the independent best practice reviews we conduct. As a group all of our practices are independently audited to ensure best practice and compliance with our brand attributes is maintained.


Meet the Central Office Team

Supporting our nationwide team of advisors we have a small team of dedicated support staff helping to keep things running smoothly.

MaryAnne Tod-Smith, Group Administrator

Based in Nelson MaryAnne has been with Plus4 Insurance Solutions since May 2013.

With a background in account management and administrative roles MaryAnne works alongside the General Manager to ensure the smooth running of Plus4 Insurance Solutions.

MaryAnne lives in Nelson and is married with three sons; when not involved in their activities she likes to catch up with friends and keep active.

Phone: 0800 001 921  Email:

Peter Standish, Group General Manager


Peter has over 30 years’ experience in the financial services sector and has held a number of senior roles including, most recently, Head of Personal Insurance with specialist rural insurer FMG (formerly Farmers’ Mutual Group).

He has a Bachelor of Commerce (BCom) from the University of Canterbury and a Diploma of Business Studies from Massey University.

Peter lives in Wellington, is married to Jenny and they have a daughter and two grandchildren.  A former competitive squash player, these days Peter enjoys walking, scuba diving and working on his getaway property in the Marlborough Sounds.

Phone: 027 294 2448  Email:




Tim is a skilled strategic marketing professional with over eighteen years experience developing marketing strategies for many New Zealand and international market-leading businesses.  He specialises in a marketing approach that is customer focused and measurable and has been assisting with the Plus4 marketing and brand approach since 2015.

Based in Wellington with his wife Jo and two children he enjoys diving, surfing and a bit of part-time coaching for his children’s various sports teams.

Phone: 027 283 2055   Email:   LinkedIn


Our Clients Agree

Here are a few reviews from some of our existing clients around New Zealand


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